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Case study

Sled Surfers

Ten playable concepts from one Cocos build.

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Client
CrazyLabs
Engine
Cocos Creator
Format
3D · 9:16
Concepts
10
Playable builds
9
Editable fields
93

Inside Build Editor

The Sled Surfers build opened in Hookin Build Editor. The inspector exposes scene flow, gameplay, environment, camera, visuals, UI, audio and assets as editable fields, so every concept on this page is an edit and an export, not a rebuild.

Scene flow

Farm, Mountain, Forest phases

Gameplay

30fields

Environment

14fields

Camera

11fields

Visuals and UI

16fields

Audio and assets

22fields

10 concepts, one build

Each concept tests a different hook on the same build. Scroll to see them all.

Sled racing through the Farm map past a red barn

Farm

Green hills, red barn, windmills.

Sled on the Mountain map with snowy peaks behind

Mountain

Peaks and open snow.

Sled on a narrow path between snowy pines

Forest

Snowy pines, narrow path.

Sled on the Beach map beside bright water

Beach

Sand, water and barriers.

Yellow sled racing through the City map

City

Downtown run, yellow sled.

Sled on a snow ramp between buildings

Snow ramp

Ramp jumps between buildings.

Sled through a rock canyon

Rock canyon

Canyon walls, tight turns.

Sled on an aircraft runway

Aircraft

Runway start, sled takes off.

Sled on a ruined city road with a statue skyline

Apocalyptic city

Ruined city road, statue skyline.

Sled passing goal gates on the World Cup map

World Cup

Goal gates as obstacles.

Concept 1 / 10

How we worked

  1. 01

    Brief

    One Cocos build, one question: which hook and which map convert.

  2. 02

    Concepts

    Ten maps, each a separate hypothesis, all from the same build.

  3. 03

    Delivery

    Exported from Build Editor for every ad network.

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Produced for CrazyLabs. Shown with permission.