FAQ

Frequently Asked Questions

Everything you need to know about creating playable ads with Hookin.

General

A playable ad is an interactive mini-game that lets users try a simplified version of your app or game before installing. They deliver higher engagement and conversion rates compared to static or video ads.

Hookin is built for game studios, app developers, marketing teams, and agencies who want to create playable ads without a dedicated development team. Whether you're a solo developer or a large publisher, our tools scale to your needs.

No. Hookin uses AI to generate playable ads from text descriptions. You can customize everything through our visual Inspector and chat-based editing — no code required.

You can create both 2D (Canvas-based) and 3D (Three.js-based) playable ads. Common formats include puzzle games, match-3, runners, shooters, tapping games, merge mechanics, and many more. If you can describe it, our AI can generate it.

AI Generation

Describe your game idea in plain text — the mechanic, style, and target audience. Our AI generates a fully functional interactive mini-game within 1–2 minutes. You can then refine it through chat-based editing and the visual Inspector.

AI generation takes about 1–2 minutes. From there, you can customize and export in minutes. Most users go from idea to a finished playable ad in under an hour.

Yes. After generation, you can use chat-based editing to refine gameplay, adjust difficulty, or change visuals. The Inspector panel lets you customize CTA buttons, end cards, music, colors, and branding without writing code.

You can iterate through conversation. Tell the AI what to change — "make it faster", "add a score counter", "change the background to blue" — and it will update the playable ad accordingly. Most users get their ideal result within 2–3 iterations.

Video to Playable

Upload your existing video creative in MP4, WebM, or MOV format (up to 20MB), then use our timeline editor to add interactive elements like buttons, text overlays, and animations. The result is an interactive playable ad ready for export.

We support MP4, WebM, and MOV formats. Videos can be up to 20MB in size. For best results, use portrait (9:16) or landscape (16:9) aspect ratios.

Yes. The timeline editor lets you add buttons, text overlays, images, and animations at any point in the video. You can set keyframe animations for position, opacity, and scale to create engaging interactive experiences.

Export & Ad Networks

We support export to Google, Meta, Unity, TikTok, AppLovin, IronSource, Mintegral, Vungle, AdMob, and Moloco, 10 platforms in total. Each export is optimized for the target platform's specifications.

Yes. Each ad network has specific requirements for file size, dimensions, and features. Our export engine automatically optimizes your playable ad for the target platform, ensuring compliance and best performance.

Depending on the ad network, playable ads are exported as either a single HTML file with all assets inlined, or a ZIP package containing the HTML and assets. Each format meets the target platform requirements and is accepted by all major ad networks.

Pricing & Plans

Yes! You can start for free and create your first playable ads without a credit card. Upgrade anytime for more generations, exports, and advanced features.

Yes. You can change your plan at any time from your account settings. Upgrades take effect immediately, and downgrades apply at the end of your current billing cycle.

Yes. Beyond the self-service platform, we also offer a hands-on agency service. Our team designs, builds, and delivers custom playable ads for game studios, app publishers, and brands. Visit hookin.io/agency-services or contact us for details.

Still have questions?