Playable Ads FAQ

A playable ad is an interactive mini-game that lets users try a simplified version of your app or game before installing. They deliver higher engagement and conversion rates compared to static or video ads.

Hookin is built for game studios, app developers, marketing teams, and agencies who want to create playable ads without a dedicated development team. Whether you're a solo developer or a large publisher, our tools scale to your needs.

No. Hookin uses AI to generate playable ads from text descriptions. You refine them through chat and swap in your own images and sounds with the visual Inspector — no code required.

Hookin generates four kinds of playable: 2D canvas games, 2D physics games, 3D games, and non-game interactive experiences. Common formats include puzzle, match-3, runners, shooters, tapping games, and merge mechanics. You describe the idea in plain language and Hookin picks the right flow — there is no mode selector to configure.

Describe your game idea in plain text — the mechanic, style, and target audience. Hookin’s assistant asks any clarifying questions it needs, then generates a working interactive mini-game. You refine it through chat and swap assets in the visual Inspector.

AI generation usually finishes in a few minutes. From there you can keep refining through chat and export in the same session.

Yes. Chat-based editing is how you change gameplay, difficulty, visuals, the CTA, and the end card — you describe the change and the AI rewrites the playable. The Inspector panel lets you swap the generated images and sounds for your own assets, which costs no credits.

You iterate through conversation. Tell the AI what to change — "make it faster", "add a score counter", "change the background to blue" — and it updates the playable. Each AI edit costs the same credits as a generation, so it pays to be specific about what you want changed.

AI generations and AI edits cost from 50 credits, depending on the AI model you pick - the exact cost per model is shown on the Pricing page and next to the model picker. Exports, asset swaps in the Inspector, remixing from Explore, and all Video to Playable work cost nothing.

Upload your existing video creative as an MP4 (up to 20 MB), then use the timeline editor to add interactive elements like buttons, text overlays, and images on top of it. The result is an interactive playable ad ready for export. Video to Playable uses no AI credits, so it works on every plan including Free.

The Video editor accepts MP4 video, PNG/JPG/WebP images, and TTF/OTF fonts. The main video can be up to 20 MB; any additional video can be up to 10 MB. For best results, use portrait (9:16) or landscape (16:9) aspect ratios.

Yes. The timeline editor lets you place buttons, text overlays, and images at any point in the video, and control their position, scale, rotation, and opacity. Each element can use a preset animation — pulse, float, shake, flash, or spin — and you can set interaction breakpoints where the video pauses and waits for a tap or hold before continuing.

We support export to Google Ads, Meta, Unity, TikTok & Pangle, AppLovin, ironSource, Mintegral, Liftoff, AdMob, Moloco, and Snapchat — 11 platforms in total. Each export is packaged to that platform's published requirements.

Yes. Each ad network has its own packaging requirements — single HTML or ZIP, required files, CTA hook, and MRAID version — and Hookin builds each export to the target platform’s published spec. Final creative approval is always up to the ad network.

Depending on the ad network, playable ads are exported either as a single HTML file with all assets inlined (Meta, Unity, AppLovin, ironSource, Moloco) or as a ZIP package (Google Ads, AdMob, TikTok, Mintegral, Liftoff, Snapchat).

Hookin recommends keeping a playable under 5 MiB and warns you above that. Exports are only blocked above a hard limit of 20 MiB. Each network publishes its own limit, so check the current spec for the network you are uploading to.

Yes, and no credit card is required. The Free plan includes 3 projects, 50 MB of storage, the Video to Playable editor, the visual Inspector, and full export to all 11 ad platforms. It does not include AI credits — to generate a playable with AI you add a one-time credit pack or move to a monthly plan.

Yes. Exports are included on every plan, including Free, with no watermark and no per-export charge.

Yes. You can change your plan at any time from your account settings. Upgrades take effect immediately, and downgrades apply at the end of your current billing cycle.

Monthly subscription credits do not roll over — each billing period starts with that plan’s allowance. Credits bought in a one-time pack never expire.

Yes. Beyond the self-service platform, we also offer Hookin Studio. Our team designs, builds, and delivers custom playable ads for game studios, app publishers, and brands. Visit hookin.io/hookin-studio or contact us for details.