Hookin blog · 128 articles
Practical guides, teardowns, and platform notes for teams building and scaling playable ads.
103 articles in Tutorial
Tutorial
A complete fictional UGC brief rewrite that turns vague adjectives into product truth, eight named source clips, two edit maps, creator-choice boundaries, and observable acceptance checks.
21 min read17 views
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Tutorial
Compare UGC quotes by production scope, rights, revisions, fees, credits, and minimum commitments—not a misleading universal price per video.
16 min read39 views
Tutorial
A reshoot is not automatically chargeable, and an edit is not automatically free. Classify the work and its cause, then check the accepted order, available files, revision allowance, and approval clock.
16 min read33 views
Tutorial
A practical workflow for tracing one UGC asset across ads, creator permissions, product pages, email, scheduled posts, and partner placements—then documenting a renew, replace, remove, or investigate decision for every known location.
19 min read30 views
Tutorial
“Full usage” can mean an assignment, a perpetual digital license, a short paid-media grant, or little more than vague sales language. This buyer’s guide shows how to compare UGC rights by asset, user, channel, duration, edits, platform authorization, third-party elements, and expiry.
17 min read47 views
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UGC production may buy files without reach. Influencer marketing may buy a post without reusable ad rights. Compare production, distribution, permissions, operations, costs, and proof before approving an offer.
17 min read50 views
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A public review is not automatically ad-ready. Use a four-gate test for truth, substantiation, rights, and platform terms, then work through a complete fictional review-to-ad decision.
16 min read46 views
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Choose fixed banner dimensions by the unique inventory they unlock. This guide shows a no-data fallback, three completed campaign scenarios, missing-inventory math, and exact delivery lists.
14 min read46 views
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A sharp source can still look soft in Facebook. Trace the file, crop, display scale and evidence surface before changing one diagnostic variable.
15 min read49 views
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A route-by-route architecture for turning one playable source system into six defensible delivery artifacts without blending package, runtime, MRAID, and validation rules.
13 min read53 views
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A route-specific preflight for Google, AppLovin, Unity Ads UA, Unity Exchange, ironSource Exchange, and Meta—covering evidence, negative paths, security, rights, and final release gates.
10 min read45 views
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AI can generate game code. But a game is not an ad. Here's what happens after code generation — and why a production pipeline matters more than you think.
8 min read20 views
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Playable ads let users interact with a mini experience before they download. Here's how they work, what the data says, and when they make sense — including when they don't.
21 min read58 views
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Your best-performing video creatives already contain the raw material for high-converting playable ads. Learn why playable ads outperform video on every metric, which videos convert best, and how Hookin's video editor turns your existing creatives into interactive experiences with breakpoints, overlays, animations, and single-file HTML5 export.
10 min read22 views
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Unity Ads and ironSource are now one ecosystem under LevelPlay. This guide covers playable ad specs for both platforms — MRAID versions, autoplay rules, format differences, common rejections, and how to ship compliant creatives across the entire Unity monetization stack.
10 min read52 views
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Everything you need to launch playable ads on Meta: specs, creative requirements, campaign setup, A/B testing tips, and how to export Meta-compliant playable ads automatically.
9 min read47 views
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Every major ad network caps playable ads at 5MB — and some are even stricter. Here's a practical breakdown of what takes up space, how to compress every asset type, and how to hit your size targets without sacrificing quality.
10 min read29 views
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A step-by-step walkthrough of creating a playable ad from scratch using Hookin — from signup to export, with prompt examples for gaming, e-commerce, and fintech.
11 min read51 views
Tutorial
Everything you need to build and ship playable ads on AppLovin: file specs, MRAID 2.0 implementation, MAX mediation quirks, performance metrics, common rejections, and how to get your creative approved on the first try.
8 min read46 views