Hookin blog · 128 articles
Practical guides, teardowns, and platform notes for teams building and scaling playable ads.
128 articles
Tutorial
A practical five-photo workflow for building a 15-second CTV ad without a new shoot, including a finished fictional demo, layer map, export guidance, and honest QA and approval limits.
15 min read34 views
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Tutorial
MER and ROAS can move in opposite directions without either calculation being wrong. Reconcile revenue, spend, refunds, attribution, and dates with three explicit same-store cases.
15 min read41 views
Tutorial
Availability is an exact-offer claim. Trace one variant through the submitted source, processed Merchant Center product, landing-page selection, structured data, cart, checkout, and delivery scope.
18 min read33 views
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See which sale badges, watermarks, retailer logos, labels, and borders to remove from a Merchant Center product image—and what should stay.
14 min read49 views
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A practical way to diagnose a Meta Partnership Ad that is unavailable, rejected, or restricted without confusing post eligibility, creator authorization, music rights, destination review, and account enforcement.
16 min read47 views
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A newsletter ad should answer the task already occupying the reader without pretending to be editorial. Compare real cross-context placements and three complete fictional examples that keep the paid boundary, product facts, and destination clear.
16 min read23 views
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Two newsletters can quote radically different sponsorship rates at the same subscriber count because they sell different inventory, sends, channel bundles, and measurement units.
15 min read25 views
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A shared 16:9 shoot does not create one universal retail media upload. This guide plans a reusable capture library and then builds separate Amazon, Walmart, and Instacart delivery branches for a fictional bottle product.
15 min read37 views
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Turn current Performance Max specifications into a production-ready pack for one product, with filled copy, ten original images, two logos, and three native-orientation videos.
14 min read45 views
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A documentation-based diagnostic guide to separating Performance Max fallback videos, video enhancements, advertiser uploads on unfamiliar channels, and moving image assets before choosing a control.
14 min read37 views
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These Pinterest examples show how to carry a planning task and its inputs from the Pin into a destination that returns a useful decision for decor, wedding stationery, or travel.
16 min read33 views
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A defensible podcast campaign report keeps media delivery, observed or attributed response, and causal uncertainty in separate sections. This guide includes a filled fictional campaign, overlap checks, calculations, and a reusable reporting workbook.
15 min read18 views
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A quoted podcast CPM prices one inventory line, not the full buying commitment. This guide shows how to specify the denominator, production, rights, fees, minimums, timing, and underdelivery remedy—then compares three fully worked $10,000 campaign scenarios.
16 min read25 views
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A practical podcast media kit template for small, specific shows: define mature download windows, disclose survey limits, list real inventory, and change the offer when the evidence is missing.
16 min read30 views
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Turn a vague podcast sponsorship ask into a buyable campaign with three copy-ready emails: first contact, a priced proposal, and a useful follow-up.
16 min read24 views
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Ten original push notification examples from one fictional app, each tied to a real user moment, a precise trigger, a suppression rule, and the screen that opens after the tap.
15 min read28 views
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A billboard QR code works only when the viewer can safely pause, frame it, and act. Use this context-first method for roadside, pedestrian, and waiting-area placements.
17 min read35 views
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A practical way to brief raw UGC deliverables backward from the edits you may request later—alternate hooks, CTAs, B-roll, clean exports, crops, and project dependencies.
17 min read20 views
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A Reddit ad can sit inside a discussion without replying to it. This guide separates placement, surrounding context, ad comments, and brand responses—then shows how those layers change copy and moderation decisions.
18 min read43 views
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A shot-by-shot method for resizing video ads while preserving the product, demonstration, complete offer, CTA, and the evidence needed for placement review.
15 min read23 views
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Responsive Display Ads trade a fixed composition for flexible assembly and wider placement coverage. This guide compares them with uploaded image ads and responsive HTML5 through one fictional offer built both ways.
14 min read43 views
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Five complete fictional responsive search ad asset sets—each with 10 headlines, four descriptions, two paths, character counts, minimum-combination checks, and a corrected failure.
18 min read32 views
Ad Networks
A practical application-level diagnostic for finding duplicate reward paths, separating reward signals from ad lifecycle events, and enforcing one accepted wallet mutation per stable grant key.
12 min read47 views
Ad Networks
A practical rewarded video UX guide for the screens and system states around the ad: the offer, safe decline, preparation, playback outcome, delayed verification, and visible reward delivery.
18 min read22 views
Tutorial
Pin the smallest complete message that must survive. Three filled RSA examples show when to protect a category, rewrite an offer qualifier, or split incompatible audiences.
17 min read21 views
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Choose payoff-, workflow-, or context-first openings with five original SaaS storyboards. Learn which product details each edit must preserve.
18 min read42 views
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One soundtrack can run across TikTok, Instagram, and YouTube ads only when the exact license covers every placement. This guide shows how to check—and when to split the audio masters.
16 min read24 views
Tutorial
Follow five shoppable video examples through product tap, product detail and checkout, then test the journey with a working local demo and filled QA trace.
16 min read16 views